Cubel is a men's designer brand, conceived from experimental craftsmanship and urban aesthetics. It highlights stories of pre-Hispanic cultures with avant-garde design and textile exploration.

We create from creative processes that start from a business model and sustainable practices, working with artisan communities and inclusion of materials and technology; between natural and recycled certified fibers.

Since 2015 we produce locally in the city of Bogotá and places like Barbosa Santander and Zipaquirá Cundinamarca. Each handmade piece undergoes different processes, from embroidery, weaving, graphic abstractions, we design original prints that are created in collaboration with local artists, all as a tribute to the craft tradition.


Humberto Cubides is a Colombian fashion designer with more than 10 years of experience in the fashion industry. He created his brand with the acronym CUBEL in 2015, a union of his two surnames. His professional training has been combined with artistic disciplines and the legacy of craftsmanship that he found in his mother's school; this relationship has allowed him to open his creative mind to experiment with different fashion concepts. Finding his own style and inspiration as an independent designer. His personal experiences, travels and cultural mixes, designed the essence of the brand DNA, proposing an urban concept with textile experimentation and multicultural representation: from samurai of ancient Japan, warriors of millenary cultures and narratives of pre-Hispanic heritage.

This is
Our Badge!

  • Ancient Japan Influence

  • Sustainability

  • Artistic Interventions